Thanks for food drive help, MC

On behalf of myself, my Brothers and Sisters of Branch 455 of the National Association of Letter Carriers, the National Rural Letter Carriers Association, the American Postal Workers Union and the entire management staff at the Michigan City Post Office, we wish to express a humble and heartfelt thank you to the residents of Michigan City!

Once again you came through with a grand total of 10,692 pounds of food that we delivered to the Salvation Army Food Pantry. We usually get most of the credit, but it's you, the residents of Michigan City, that delivered on this, our 25th Annual Food Drive.

A special thank you goes to Sav-A-Lot, Gordon's and Walmart for their generous donations.

As we start planning already for the 26th Food Drive, we again wish to say, thank you, Michigan City!

Philip E Weiss

Secretary-Branch 455,NALC

Michigan City

 

LaVar Ball: Crazy like a fox

Basketball fans have, in the last several months, been introduced to the outlandish rantings of LaVar Ball. LaVar has been a frequent guest on many of the cable sports shows. This has provided him with a forum to promote his three sons (Lonzo, LiAngelo and LaMelo) and the family's Big Baller Brand company. The oldest son, Lonzo, is the star performer in LaVar's three-ring circus. His one season at UCLA established the fact he can flat out play and is projected to be an early pick in the upcoming draft. The other two sons are lesser known quantities, although the youngest, LaMelo, recently scored over 90 points in a high school game.

The centerpiece of the Big Baller athletic brand is the basketball shoe that sells for a cool $495 per pair. Will this vastly overpriced footwear help you jump higher or run faster? I doubt it. So, what's the appeal? Ball has embraced the notion that increasing the price of a product can make it appear more valuable. LaVar is hoping, in this particular instance, that the sneakers' value may have little to do with the market price. If the targeted demographic (young people) believe the shoes give them status, they'll pay the price. While they're at it, they'll probably buy a Big Baller "Stay in Yo Lane" t-shirt for $60.

Scratching below the surface, there's some method in LaVar's apparent madness. He obviously subscribes to the proposition that there's no such thing as bad publicity. In the current, insane, attention-seeking media environment, outrageous behavior provides a marketer with valuable exposure. The public has to know your products exist before they can buy it.

Personally, I'm going to take a pass on the Big Baller Brand product line — I'm just fine with my Converse Chuck Taylor's and my Nike t-shirt from the bargain rack at T.J. Maxx.

John Kubik

Trail Creek

 

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