MICHIGAN CITY – Jessica Vrbanoff has been named director of Marketing and Business Development at Lighthouse Place Premium Outlets.

Chris Juricic, general manager at the top shopping destination, made the announcement.

“We are thrilled to welcome Jessica,” Juricic said. “Her boundless energy, combined with a solid background in community engagement and event planning, will be tremendous assets as we continue to strengthen Lighthouse Place Premium Outlets’ presence as the region’s must-shop destination for unparalleled savings on designer and top-name brands.”

In her new capacity as Director of Marketing and Business Development, Vrbanoff is responsible for managing public and community relations, advertising, marketing, special events and partnership development for the center.

Vrbanoff comes to Lighthouse Place Premium Outlets from Accent Indy, a Destination Management Company (DMC) responsible for coordinating central Indiana’s largest meetings and conventions. A graduate of Indiana University’s Kelley School of Business, she has also worked as a professor’s assistant and in community engagement management for Spare to Share, a Chicago-based digital networking platform utilized by residential properties.

“I’m excited to call Northwest Indiana home,” said Vrbanoff. “This is such a beautiful part of the state, and I’m eager to get to know the local and regional shoppers who have embraced this center so enthusiastically.”

Lighthouse Place Premium Outlets is a 100-store home to designer and brand-name retailers including Coach, Columbia Sportswear, Michael Kors, Nike Factory Store, The North Face, Vera Bradley and Under Armour. For additional information, visit premiumoutlets.com/lighthouseplace.

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