Tourism Review

The Visit Michigan City La Porte celebrated 36 years of marketing and service in 2014. As we look to our 37th year of operation, the Visit Michigan City La Porte staff and Board of Managers are committed to being even more productive.

Tourism is about much, much more than attracting visitors to La Porte County. It's about quality of life. It's about economic development. It's about jobs and the individuals and families who are sustained by those jobs. It's about the attractions and amenities that benefit our residents as much, if not more, than our visitors.

The staff is honored to be working in the visitors' service industry and we are proud of our dedicated Board of Managers and a highly supportive group of partners.

This annual report gives us a chance to provide our public officials and the community a summary of our past year fiscal activity and accomplishments in our county.

Jack Arnett, Executive Director of Visit Michigan City LaPorte, said, "I was honored that NITDC (Northern Indiana Tourism Development Commission) voted unanimously to name me its president for another term. Again, I encourage this group to work together as a regional body, while allowing individual DMO's to maintain their own identity. This is what makes NITDC such a successful group. Also, I was happy to represent NITDC on the ITA (Indiana Tourism Association) board. This allowed La Porte County to have a much needed voice in all of the regional and Toll Road discussions."

As the tourism destination leader for LaPorte County, Visit Michigan City LaPorte sets the vision and direction for the long-term success of the marketing strategies in managing a visitor destination. Linda Simmons, Director of Marketing stated, "Our plans set strategic goals and target projects for the DMO (Destination Marketing Organization) which ties directly into the successful accreditation of our DMO. Our regional marketing with NITDC allows us to leverage our marketing dollars many times over. A large part of our marketing efforts stem from our membership with the official regional tourism commission — NITDC — Northern Indiana Tourism Development Commission. Through this organization, we are able to multiply our marketing dollars in a way we couldn't do alone. Technology and Digital Marketing which includes social media, web-based sales management and mobile technology are all driving changes in destination marketing. Tourism's economic impact in our region is more than $3 billion annually."

To get a your copy of the 2014 Community Report log onto www.michigancitylaporte.com or stop by our office at 4073 S. Franklin St., Michigan City, IN, 46360.

La Porte County CVB Community Relations Manager Jane Daley can be contacted at 872-5055 or  jane@michigancitylaporte.com.

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